From a good business opportunity to a failure

Leuven.Inc organises with the support of the 5 Regional Development Agencies (GOM's) of Flanders and with the support of the Interface Offices of K.U.Leuven, Limburgs Universitair Centrum, Universiteit Antwerpen, Universiteit Gent en Vrije Universiteit Brussel a Seminar on October 9th on From a business opportunity to a failure

Programme

* 08h45: registration and coffee
* 09h15: Introduction by Peter Hinssen, Founding Partner, Neo Group Partners
* 09h30: Ten golden rules for failing your new product
Eric Jan Hultink, Associate Professor of Marketing, Delft University of Technology
* 10h15: How to become the hostage of your customers, suppliers or partners
Koenraad Debackere, Professor of Technology and Innovation Management, Managing Director of K.U.Leuven
* 11h00: coffee break
* 11h30: Managing profitability of growth in the short and long run
Werner Bruggeman, Professor of Management Accounting and Control, University of Ghent and Vlerick Leuven Gent Management School
* 12h15: Questions & Discussion moderated by Peter Hinssen
* 12h45: Possibility of visiting 3ips, the fair for Services and Consulting relating to Ideas, Innovation & Intellectual Proporty